hybrid AI brand campaign
1REBEL
Advertising
Hybrid
Wonder Studios made four films for 1REBEL’s brand refresh, from one bundled shoot. They drew 1.82 million views on YouTube, with an average click-through rate of 14.9%, about five times the platform benchmark.
Client
1REBEL
Format
Four brand films, a 90-second social cut and a behind-the-scenes film
Production
Hybrid, live action and generative AI
Director
Joe Harvey
Locations
1REBEL Victoria and Euston
Delivery
Eight weeks
The brief
1REBEL wanted to refresh its brand and set itself as the go-to high-end fitness destination in London. Each of its four classes needed its own film.
What we made
Four films, one for each class: Ride, Reshape, Reformer and Reset. Each has its own mindset and an intimate inner voice, as if we can hear the truth behind the grind.
How it was made
We shot all four films in one bundled shoot across two 1REBEL sites, with fast camera moves, slow shutter, step printing and Steadicam. In post, hybrid production added what the shoot could not: drone openers from impossible angles, seamless transitions out of the real footage, match cuts, and an underwater space for Reset. Real performance is at the centre of every film.
The result
The films launched at the start of 2026 and drew 1.82 million YouTube views, with an average click-through rate of 14.9%. The refresh now runs across every 1REBEL gym, its website and its channels. 1REBEL has since booked a second commercial with us.